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TikTok Marketing for Grown-Ups: How CEOs Can Win Without Dancing

  • Writer: libertylineslegends
    libertylineslegends
  • May 9
  • 1 min read

Still think TikTok is just Gen Z dance videos? 


Think again. 


Today, it’s one of the most powerful platforms for brands, CEOs and thought leaders even if you’ve never danced a day in your life.


Let’s break down how business owners and marketers can win big on TikTok (without looking cringey).







🤯 TikTok by the Numbers


  • 1.5 billion monthly users


  • Average session time? 11 minutes (longer than Instagram or YouTube)




Translation? Your audience is already there and they’re listening.




Why TikTok Works (Even for “Serious” Brands)


TikTok is short-form storytelling. That’s it.


People want:


  • Realness

  • Insight

  • Fast value

  • A little personality


And that’s where YOU come in. You don’t need to go viral, you need to be consistent and relevant.



TikTok Ideas for CEOs & Experts (No Dancing Required)


  • Mini “CEO diaries”: Share daily insights, wins, or team behind-the-scenes

  • Myth-busting: Tackle industry myths or outdated advice

  • Quick tips: 15-second lessons that solve real problems

  • Storytime: Share how you solved a client issue or overcame a challenge

  • Duets: React to trends in your niche


Tiktok

Real Talk: TikTok Builds Trust FAST


The raw, unfiltered nature of TikTok makes it ideal for:


  • Building connection

  • Establishing credibility

  • Driving traffic to longer-form content


And yes, it can absolutely drive leads, especially with strong CTAs and a killer profile funnel.





TikTok isn't about being trendy, it’s about being visible. 


If you’ve got something valuable to say, there’s a space for you on TikTok.


Still not sure where to start? 


 
 
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