Case Study: Affordable Legal Services
From Invisible to Unstoppable – A 900% Boost in Leads for This Legal Startup
+900%
Increase in leads
+5000%
Increase in website traffic
+300%
Increase in CTR
The Challenge
When Affordable Legal Services first approached us, their digital footprint was nearly non-existent. They had no website traffic, no leads, and little to no social media engagement. They knew their legal expertise was top-tier, but without an audience, it didn’t matter.
That’s where we stepped in.
Phase 1: Understanding the Market & Finding the Right Audience
Before jumping into execution, we dove deep into research, analysing:
◉ Competitor strategies – How other legal firms were attracting clients.
◉ Customer pain points – What their target audience needed but wasn’t getting.
◉ Local search behaviour – How potential clients searched for legal help online.
We quickly saw the gap: The firm wasn’t positioned where clients were actually looking. So we rebuilt their strategy from the ground up.
The Solution
Phase 2: Multi-Channel Digital Domination
◉ Website Revamp & SEO Strategy – A legal website isn’t just about aesthetics; it needs to build trust, provide clarity, and rank well on Google.
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We redesigned the website to be faster, more user-friendly, and optimised for lead generation.
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Implemented high-value legal SEO strategies, improving search rankings by 300%.
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Optimised service pages and blogs, increasing organic traffic by 5,000%.
◉ Social Media Acceleration – Most legal firms neglect social media, treating it as an afterthought. We turned it into a lead-generating asset.
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Built Instagram & Facebook into trust-building platforms, boosting engagement by 1,200%.
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Crafted high-impact content that positioned them as legal experts, not just another service provider.
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Used storytelling, FAQs, and real client success stories to drive meaningful interactions.
◉ Google Business & Local SEO Domination – Most legal clients search locally, so we optimised their Google Business Profile:
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3X more visibility in local search results.
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Increased Google My Business interactions, leading to a surge in direct enquiries.
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Enhanced their online credibility with strategic review collection.
◉ Lead-Optimised Ad Campaigns – We didn’t just drive traffic—we converted it into paying clients.
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Created highly targeted ad campaigns that increased click-through rates (CTR) by 300%.
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Developed optimised landing pages that turned visitors into leads.
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Eliminated wasted ad spend by focusing budgets on high-intent audiences.
◉ Continuous Optimisation & Long-Term Growth – The legal market is constantly evolving, so we ensured their strategy kept them ahead.
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Refined targeting & messaging to continually improve lead quality.
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Implemented advanced tracking & analytics for precise campaign measurement.
The Results
Data-Driven Success
✪ Website Traffic Growth: 0 → 5,000+ monthly visitors (5,000% increase)
✪ Google Search Visibility: 3X more exposure in legal searches
✪ Social Media Explosion:
✔ Instagram engagement up by 1,200%
✔ Facebook reach increased by 2,000%
✔ Follower growth surged by 800% organically
✪ Lead Generation Success: Client enquiries increased by 900%
✪ Click-Through Rate (CTR) Optimisation: Boosted by 300%, driving high-intent leads
" They built our Google and Instagram presence, aligning our marketing into a working strategy that has brought real results. If you want marketing that actually delivers, I highly recommend Liberty. "
- Affordable Legal Services Team
From a Struggling Startup to a Recognised Legal Provider
In just a few months, Affordable Legal Services went from struggling to get noticed to dominating their market online. Their brand recognition, client enquiries, and website traffic skyrocketed, proving that a well-executed digital strategy is a game-changer—even in complex industries like legal services.
Now, they’re not just another law firm. They’re a recognised authority in their space.
