The 4 Types of Marketing Content That Are Quietly Killing Your Conversions
- libertylineslegends
- May 13
- 3 min read
And what to do instead if you’re tired of tumbleweeds and ghosted DMs
You know that feeling when you put hours into a blog post, an email, or a reel… and it lands with the energy of a half-inflated balloon? No clicks, no comments, no clients — just awkward silence and maybe your mum liking it out of pity.
Here’s the harsh truth: not all content is good content. In fact, some of it is actively turning people away.
Let’s break down the 4 types of content that might be murdering your conversions quietly in the background and how to swap them for content that actually gets results.
1. 💁♀️ The “Look How Great We Are” Post
Aka: The humblebrag with no heart
You’ve seen this post before. You’ve probably written it:
“We’re so excited to announce our 8th award this year! Hard work pays off!”
That’s nice… but who’s it for? Certainly not your ideal client.
Why it kills conversions:
It’s self-centred (no one likes a show-off).
It offers zero value to your reader.
It doesn’t answer the only question your audience is asking:
“What’s in it for me?”
What to do instead:
Turn the win into a lesson or result for your client.
❌ “We just won best dental agency!”
✅ “Our latest smile transformation won us an award — here’s how we did it (and how you can get the same results).”
Humility + proof + value = conversions.
2. 🧠 The Infodump Blog
Aka: “Let’s copy and paste a textbook and call it content”
Sure, it’s good to educate. But if your blog reads like the GCSE version of Google:- long, dry, and joyless. No one’s sticking around, let alone buying.
Why it kills conversions:
It overwhelms instead of engaging.
It shows off knowledge, but hides personality.
Readers bounce before you even get to your offer.
What to do instead:
Use storytelling, analogies, and structure that’s skimmable and fun.
Speak to one person, not a crowd.
🦷 Example:
❌ “Gingivitis is a form of periodontal disease caused by plaque buildup.”
✅ “Ever skipped flossing and your gums got mad at you? Yeah, that’s gingivitis and here’s how to calm them down.”
People remember feelings, not facts. Make them feel seen, heard, and helped.
3. 🚫 The CTA-Less Post
Aka: The “let me educate you for free with no direction” content
So you wrote something valuable. People even read it. But then… nothing. Why?
Because you didn’t tell them what to do next.
Why it kills conversions:
No clear CTA = no action taken.
Your content becomes a nice-to-read, not a lead magnet.
You leave money on the table every time.
What to do instead:
Always end with one clear, easy, low-resistance CTA:
“Want the full checklist? Grab it here.”
“Book a free discovery call.”
“DM me ‘READY’ if this sounds like you.”
🧲 CTA ≠ pushy. It’s simply being helpful with direction.
4. 🫠 The “Everyone” Post
Aka: Trying to please the whole internet and impressing no one
You post something vague like:
“Need help growing your business? Let’s talk.”
Cool… but what kind of business? What kind of growth? For who?
Why it kills conversions:
Vague = forgettable.
People can’t self-identify, so they scroll on.
No niche = no resonance.
What to do instead:
Be painfully specific. Call people out with love.
✅ “If you’re a dentist struggling to get new patients in the door…”
✅ “If you’ve spent 10k on ads and still hear crickets…”
✅ “If your care home is getting found after your competitors…”
That’s how people feel seen. And when they feel seen, they buy.
Content That Converts = Clear, Kind, and Human
We don’t need more corporate content, AI blurbs, or templated fluff.
We need:
Storytelling
Empathy
Structure
CTAs that feel like a nudge, not a push
And most of all? We need to stop talking about ourselves and start solving real problems for real people.
🔧 Want a content audit to find the conversion killers in your current posts?
I help businesses turn “meh” content into magnetic copy that connects and converts. Drop me a message or let’s book a strategy chat.
