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Your Website Copy Might Be Killing Sales — Here’s How to Fix It (Fast)

  • Writer: libertylineslegends
    libertylineslegends
  • Apr 8
  • 2 min read

Let me guess…

You’ve redesigned your site.

Your services are on point.

You even ran a few ads.


But the leads?

🦗 Crickets.


Let’s not sugarcoat it. Your copy is probably the silent killer here.



Great Design + Bad Copy = Wasted Opportunity

You’ve only got seconds to win someone over online. And most of your visitors?


They're scanning, not reading.


And if your words don’t hit hard enough, they’re out.


According to Nielsen Norman Group, people decide whether to stay or leave your site in under 20 seconds.


That's less time than it takes to microwave popcorn.


Attention span graph



The Copy Mistakes Costing You Leads

Let’s break it down:


  • You’re talking about you, not to them

  • You’re flexing features instead of benefits

  • You’re drowning them in fancy words and buzzwords

  • Your CTA is softer than a marshmallow in the sun


And the worst part? You don’t even know it’s happening.



Fix It With These Copy Power Moves

Let’s flip the script and turn your site into a 24/7 selling machine:


1. “We do this…” → “You get this...”

Example:

❌ "We offer professional consulting services."

✅ "You get clear strategies to scale faster, stress less, and dominate your space."


2. Use the PAS Method (Problem – Agitate – Solve)

“Your website isn’t broken — your message is. You’ve got 10 seconds to capture attention or they’re gone. We fix the words that get you booked, followed, and paid.”


3. Clarity > Cleverness

This isn’t the time to be Shakespeare.

❌ “We empower future-focused businesses with transformative digital growth."

✅ “We help small businesses get more clients online.”


4. CTAs That Actually Pull People In

Swap “Learn more” for:

  • “Let’s talk about your goals”

  • “Show me what’s possible”

  • “I want leads like that”





Real Talk: Copy = Revenue

We worked with a startup legal brand that had zero online presence. No leads. No clicks. No vibe.


After rewriting their homepage and CTAs:

  • Website traffic jumped from 0 to 5,000+ monthly

  • Engagement skyrocketed

  • DMs and form fills started flying in


And guess what?

We didn’t change the design. Just the words.



Let’s Wrap This Up

If you’ve been wondering why your website isn’t bringing in sales...

It’s probably not your offer.

It’s not your design.

It’s your copy.


And the good news?

That’s the easiest part to fix, when you know how.



Want a Free Website Copy Audit?

We’ll show you exactly what to change to start converting readers into raving fans.


 
 
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